People today manage their health with more intention, tools, and support than ever. Whether tracking their sleep, researching symptoms, or seeking emotional support, individuals are taking a more active role in their health and well-being. 

However, the healthcare system hasn’t evolved at the same pace. Care remains reactive, fragmented, and more focused on conditions than people. For consumers, this has created friction, frustration, and missed opportunities for timely or meaningful interventions. This is not just a system problem—it’s an experience problem. 

At Otsuka Precision Health (OPH), we believe it’s time for healthcare to align with how people actually experience health—holistically, continuously, and in context.

A New Baseline: Whole-Person, Everyday Health

Self-care today encompasses more than simply tracking step counts or taking vitamins.  People use wearables, apps, and platforms to detect trends, spot changes, and guide real-time decisions. In fact, more than one in three adults in the U.S. uses a health application or device. They measure their stress level, glucose spikes, and expect their formal healthcare encounter to be as connected and personal as their self-care day-to-day experience.

People are coming to healthcare encounters more informed after doing personal research, setting personal goals for themselves, and seeking solutions that best meet their individual needs. The distinction between wellness and clinical care has blurred, and people expect a seamless experience across both.

In other words, the future of healthcare is here, it just doesn’t live inside the healthcare system yet. 

The Cost of Fragmentation

Despite all this momentum in personal health, healthcare is still largely structured around episodic visits, different specialties, and siloed data. Care is often delivered without context—mental health separate from physical, primary care isolated from specialists, patient needs disconnected from caregiver realities.

The fragmentation of healthcare is particularly damaging in mental and behavioral health. Physical symptoms are treated in silos without examining psychosocial or lifestyle variables. Mental health services are often functionalized as a specialty added on to care rather than as an integral part of it.

This fragmentation already creates challenges for caregivers. Take a family member caring for a loved one with Alzheimer’s: they’re managing medication, behavior shifts, appointments, and their own mental health—all without being recognized in EHRs, care plans, or the broader system.

This lack of integration creates friction, burnout, and unnecessary cost. More importantly, it erodes trust in healthcare's ability to support the whole person.

What Has to Change

To minimize the gap between self-care and clinical care, healthcare needs to transform its model of engagement—from episodic problem solver to ongoing partner. This means redesigning how data, digital technology, and care teams work together to serve the "whole person." 

For healthcare, three imperatives stand out:

1. View health as integrated, not separated: Mental and physical health are connected; supporting someone's well-being means viewing both and supporting both—without silos, stigma, or hierarchy.
2. Use data to create context, not just diagnosis: Data can drive decisions beyond flagging an issue. When used with intention, data can create patterns, predictions, and awareness. It can personalize outreach and support for someone throughout their life—not just for a clinic visit.
3. Make digital technology feel human: Digital solutions should simplify the pathway to care, not complicate it, and whether that comes in the form of a therapeutic app or even a follow-up message, the best solutions bring clinical guidance as close to day-to-day as possible—while retaining warmth, softness, and support.

Reimagining What Support Looks Like

At OPH, we’re not just imagining this future—we’re building it. Our solutions are designed to meet people where they are, address real needs, and amplify what’s already working in their lives.

With Rejoyn®, our prescription digital therapeutic for the adjunctive treatment of major depressive disorder (MDD) symptoms in adults 22 years and older who are on antidepressant medications, people can access care in the palm of their hand—without adding another medication or side effects. And when they choose to opt into nurse support, that human connection matters, leading to higher adherence rates. 

With Elevmi™, we’re addressing a group long overlooked by the system: caregivers. Built for those supporting loved ones with Alzheimer’s, it delivers guidance, reassurance, and tools tailored to their needs—recognizing that caregiving is healthcare, too.

We’re also extending this thinking into women’s health, developing a precision ecosystem that predicts, personalizes, and supports women across their entire health journey. It’s not going to be another app or point solution—it’s a connected system grounded in real-world data and science.

When we evolve healthcare to be more like self-care, reflecting the way people actually live, we don’t just improve outcomes—we create better experiences. And that’s what healthcare should do.

Be part of the transformation in health. Follow OPH on LinkedIn for insights, stories, and updates.

INDICATION: Rejoyn is a prescription digital therapeutic for the treatment of Major Depressive Disorder (MDD) symptoms as an adjunct to clinician-managed outpatient care for adult patients with MDD age 22 years and older who are on antidepressant medication. It is intended to reduce MDD symptoms.

SAFETY INFORMATION: Rejoyn is not intended to be used as a standalone therapy or a substitute for medication. Patients should continue their current treatment as directed.

See Clinician Brief Summary at rejoynhcp.com/CBS.

References:

1.  Vaidya, Anuja. Tech Target. Over a Third of Adults Use Health Apps, Wearables in 2023, Up From 2018. February 2023.  
2. Vaidya, Anuja. Tech Target. Over a Third of Adults Use Health Apps, Wearables in 2023, Up From 2018. February 2023.
3. Behavioral Health Tech. Redefining mental & behavioral health: The integration imperative. May 2025.
4. Rejoyn. Accessed July 29, 2025. 
5. Rejoyn internal data. Accessed July 2025. 
6. Elevmi. Accessed July 29, 2025.